【台灣催淚廣告】英國倫敦真人真事《記憶月台》
2013年品牌Kingston金士頓推出一條7分鐘微電影廣告《記憶月台 A Memory to Remember》,改編自英國倫敦地下鐵的真實故事,英國婦人Margaret McCollum每天都到提岸站月台上聽亡夫Oswald Laurence的聲音 --- 「小心間隙 Mind the gap」……
Margaret 與丈夫Oswald 在這個地鐵站相遇,「Mind the gap」亦是他對她說的第一句話。後來他們戀愛、交往、結婚生子,牽手走過40個年頭。Oswald錄製的「Mind the gap」從1950年代後就開始在倫敦地鐵北線播放,2007年Oswald因心血管疾病過世。 「我知道就算他走了,只要我想他,我隨時可以走去聽他的聲音。」Margaret 說。
後來因為系統更新,Oswald的聲音被換走了。倫敦交通局得悉Margaret的故事後大受感動,並在提岸站換回Oswald版本的「小心間隙 Mind the gap」。
影片來源:Kingston Technology, Kingston Technology 中文 - 繁體
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#英國 #台灣廣告 #倫敦 #真人真事 #記憶月台 #Mindthegap #感人廣告 #感人影片
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【真人真事改編感人廣告】聽月台廣播思念夫 英老婦故事感人催淚
【真人真事改編感人廣告】記憶月台 (完整版)
聽月台廣播思念夫 英老婦故事感人催淚
Mind The Gap....Mind The Gap....Mind The Gap.......................................
感人廣告掀起討論,廣告中一名老婦人天天去月台,聽月台的廣播「小心間隙」,就這樣聽了好幾年,廣播突然被換掉,老婦人傷心詢問月台人員,地鐵站才發現,原來這名婦人是當時錄廣播警語的人的太太,因為先生過世,才天天去月台聽老公的聲音,催淚的愛情故事,其實是改編真人真事,而且推銷的產品廠商,老闆來自台灣。
廣告片段:「小心間隙!小心間隙!」
就為了聽這句話,日復一日,英國提岸站月台人員,總是看到這名老婦人,來到月台上,坐在同一個座位,直到有一天。廣告片段:「小心間隙,之前廣播是你先生的聲音?是的,但你們把他換掉了,雖然我沒有權力要求什麼,我請求你,把他的錄音帶送給我。」
老婦人苦苦哀求,感動人心,這支7分半的隨身碟廣告最近超夯,PO網第一天 ,引1萬點閱率,2天下來,收看人次已經破十萬,而它,還是真實故事改編。BBC新聞片段:「如果有時光機我願意回到過去,因為我就喜歡聽他的聲音。」
65歲的英國婦人瑪格麗特,和老公奧斯華1992年在摩洛哥邂逅,兩人相戀、結婚、生子,11年婚姻生活幸福美滿,直到2007年,奧斯華因病過世。BBC新聞片段:「請小心間隙!」
由於奧斯華生前曾為倫敦地鐵北線,錄製這句「小心間隙」警示音,極度思念老公的瑪格麗特,就每天特地就到提案站聽月台聲音回味,直到去年11月,聲音被女生錄音所取代,失望的她向月台人員提出要求,這段催淚又夢幻的愛情故事才曝光,如今更被台灣業者相中,改編成為廣告腳本,推銷隨身碟,而這個隨身碟電子大廠,老闆是來自台灣的杜紀川。
金士頓總裁杜紀川(2013.01.06):「任何時間任何人,都可以來找我跟我討論事情。」
廣告片段:「他的聲音是我們共同的回憶。」
雖然產品在廣告中,出現時間不到1秒,但類似真實故事改編的廣告,在台灣總是能引發廣大迴響,廣告商獨特眼光,廣告人氣爆表,也為這個5年來贊助金馬的科技大廠,這次特別推出的金馬隨身碟,成功塑造品牌形象。
2013年度廣告 A Memory to Remember
http://news.tvbs.com.tw/entry/509922
http://www.dailymail.co.uk/news/article-2291319/Mind-Gap-saga-Late-actor-Oswald-Laurences-wife-puts-face-voice-London-Underground.html
Tracked down, the widow in Mind the Gap saga: Late actor's wife puts a face to the voice of the London Underground
After the Tube train had disappeared into the tunnel, you could still find Dr Margaret McCollum sitting on the platform bench, lost in thought.
A few minutes later, another train would arrive. 'Mind the gap!' said the voice on the loudspeaker to disembarking passengers, and Dr McCollum smiled... and still she stayed.
For although that announcement became familiar to millions travelling on the London Underground at Embankment station, the voice had a special significance for Dr McCollum, a recently widowed GP.
The voice was her husband's, and in countless, poignant moments since actor Oswald Laurence died in 2007, she has remained on the platform just to hear him speak.
Then last year, Transport For London finally brought the curtain down on Mr Laurence's only remaining stage – the northbound Northern Line platform at Embankment – in favour of a bland, digitised announcement.
Dashing: Actor Laurence Oswald - 'Mr Gap'
Dashing: Actor Laurence Oswald - 'Mr Gap'
But the delightful love story that threw Dr McCollum and Mr Laurence together for 15 'blissfully happy years' is about to get a happy ending.
As the Daily Mail reported on Saturday, TFL bosses are working to return Mr Laurence's voice full-time to Embankment after Dr McCollum wrote to them asking for a recording of her husband's announcement.
It first aired in the late 1950s but few had any idea who Mr Laurence was; fewer still what he looked like.
Until today, that is, after the Mail tracked down his widow and uncovered the identity of the man whose voice made him 'Mr Gap'.
'He was never very far away in my head and in my heart,' she said. 'And knowing that I could go and listen to his voice was simply wonderful. It was a great comfort.
'I would go and sit on the platform, and sometimes miss a couple of trains just so I could hear it. Although he could do accents, it was his natural speaking voice – clear, precise, authoritative.
'His announcement didn't say 'please' – it was perfectly minimalist. So that was what I would do, right up until last November, until one day, I heard a different voice.'
Dr McCollum, now 65, wrote to TFL to ask for a recording of the announcement, and to her delight, a CD arrived just before Christmas.
倫敦地鐵北 線 在 環球膠報 Facebook 的最佳貼文
【小心超級催淚!真人真事改編感人廣告】記憶月台 (完整版)
聽月台廣播思念夫 英老婦故事感人催淚
Mind The Gap....Mind The Gap....Mind The Gap.......................................
感人廣告掀起討論,廣告中一名老婦人天天去月台,聽月台的廣播「小心間隙」,就這樣聽了好幾年,廣播突然被換掉,老婦人傷心詢問月台人員,地鐵站才發現,原來這名婦人是當時錄廣播警語的人的太太,因為先生過世,才天天去月台聽老公的聲音,催淚的愛情故事,其實是改編真人真事,而且推銷的產品廠商,老闆來自台灣。
廣告片段:「小心間隙!小心間隙!」
就為了聽這句話,日復一日,英國提岸站月台人員,總是看到這名老婦人,來到月台上,坐在同一個座位,直到有一天。廣告片段:「小心間隙,之前廣播是你先生的聲音?是的,但你們把他換掉了,雖然我沒有權力要求什麼,我請求你,把他的錄音帶送給我。」
老婦人苦苦哀求,感動人心,這支7分半的隨身碟廣告最近超夯,PO網第一天 ,引1萬點閱率,2天下來,收看人次已經破十萬,而它,還是真實故事改編。BBC新聞片段:「如果有時光機我願意回到過去,因為我就喜歡聽他的聲音。」
65歲的英國婦人瑪格麗特,和老公奧斯華1992年在摩洛哥邂逅,兩人相戀、結婚、生子,11年婚姻生活幸福美滿,直到2007年,奧斯華因病過世。BBC新聞片段:「請小心間隙!」
由於奧斯華生前曾為倫敦地鐵北線,錄製這句「小心間隙」警示音,極度思念老公的瑪格麗特,就每天特地就到提案站聽月台聲音回味,直到去年11月,聲音被女生錄音所取代,失望的她向月台人員提出要求,這段催淚又夢幻的愛情故事才曝光,如今更被台灣業者相中,改編成為廣告腳本,推銷隨身碟,而這個隨身碟電子大廠,老闆是來自台灣的杜紀川。
金士頓總裁杜紀川(2013.01.06):「任何時間任何人,都可以來找我跟我討論事情。」
廣告片段:「他的聲音是我們共同的回憶。」
雖然產品在廣告中,出現時間不到1秒,但類似真實故事改編的廣告,在台灣總是能引發廣大迴響,廣告商獨特眼光,廣告人氣爆表,也為這個5年來贊助金馬的科技大廠,這次特別推出的金馬隨身碟,成功塑造品牌形象。
2013年度廣告 A Memory to Remember
http://news.tvbs.com.tw/entry/509922
http://www.dailymail.co.uk/news/article-2291319/Mind-Gap-saga-Late-actor-Oswald-Laurences-wife-puts-face-voice-London-Underground.html
Tracked down, the widow in Mind the Gap saga: Late actor's wife puts a face to the voice of the London Underground
After the Tube train had disappeared into the tunnel, you could still find Dr Margaret McCollum sitting on the platform bench, lost in thought.
A few minutes later, another train would arrive. 'Mind the gap!' said the voice on the loudspeaker to disembarking passengers, and Dr McCollum smiled... and still she stayed.
For although that announcement became familiar to millions travelling on the London Underground at Embankment station, the voice had a special significance for Dr McCollum, a recently widowed GP.
The voice was her husband's, and in countless, poignant moments since actor Oswald Laurence died in 2007, she has remained on the platform just to hear him speak.
Then last year, Transport For London finally brought the curtain down on Mr Laurence's only remaining stage – the northbound Northern Line platform at Embankment – in favour of a bland, digitised announcement.
Dashing: Actor Laurence Oswald - 'Mr Gap'
Dashing: Actor Laurence Oswald - 'Mr Gap'
But the delightful love story that threw Dr McCollum and Mr Laurence together for 15 'blissfully happy years' is about to get a happy ending.
As the Daily Mail reported on Saturday, TFL bosses are working to return Mr Laurence's voice full-time to Embankment after Dr McCollum wrote to them asking for a recording of her husband's announcement.
It first aired in the late 1950s but few had any idea who Mr Laurence was; fewer still what he looked like.
Until today, that is, after the Mail tracked down his widow and uncovered the identity of the man whose voice made him 'Mr Gap'.
'He was never very far away in my head and in my heart,' she said. 'And knowing that I could go and listen to his voice was simply wonderful. It was a great comfort.
'I would go and sit on the platform, and sometimes miss a couple of trains just so I could hear it. Although he could do accents, it was his natural speaking voice – clear, precise, authoritative.
'His announcement didn't say 'please' – it was perfectly minimalist. So that was what I would do, right up until last November, until one day, I heard a different voice.'
Dr McCollum, now 65, wrote to TFL to ask for a recording of the announcement, and to her delight, a CD arrived just before Christmas.
嗚~~~~~頂你, 臨收工整喊我!
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